Pricing Deep Dive: What’s Your Product Worth? (Part 2 / 5 in Cash Flow Playbook for Founders Series)

​→ Testable frameworks (Van Westendorp, anchor pricing, value-based pricing)
→ Real founder experiments
Description: Most founders undercharge out of fear — and it can quietly kill their business. In this interactive session, Ankit Nayal will break down practical pricing frameworks and share real-world experiments from his ventures that helped turn “barely surviving” into “profitable and thriving.” You’ll learn how to find the price customers are willing to pay and how to charge with confidence.

​What you’ll learn:

• ​The 3 core pricing frameworks every founder must know.

• ​How to use surveys, benchmarks, and user testing to validate pricing.

• ​Psychological tactics like anchor pricing that drive conversions.

• ​Common pricing mistakes that drain margins.

• ​How to design a pricing model that funds your growth.

​About Ankit Nayal: Ankit is the Founder & CEO of Flamme – The Couples App, and Lead Mentor for Techstars and Stanford LISA. He engineered Flamme to industry-leading retention numbers with over 150k users and has been featured in TechCrunch, Harvard Crimson, The Guardian, NY Weekly, and more. Previously he helped a European HaaS scale-up grow from $40M Series B to $200M Series C, and before that built and exited a RMB 15M consumer business in China.