0 to 100 customers: Lessons from Zoko's Journey

​What does it really take to go from an idea to your first 100 customers?

​In this virtual roundtable led by Arjun Paul, Founder of Zoko.io, we’ll explore the critical decisions and actions that shape the early stages of a B2B SaaS journey, with a strong focus on validation, prioritization, and execution.

​This session is for early-stage B2B SaaS founders with fewer than 100 customers or <$10K in revenue who are looking for clarity on:

• ​Validating an idea quickly and effectively

• ​Choosing what to focus on — and what to set aside

• ​Practical examples of “doing things that don’t scale”

• ​Common mistakes to avoid in the early months

• ​How Zoko is applying AI in product validation and internal workflows

• ​Live problem-solving — specific, actionable insights on challenges you’re currently facing

​This is a focused, application-based roundtable designed to go deep and deliver practical takeaways. Attendance is limited to ~10 carefully curated founders at a similar stage for a high-quality, interactive experience.

​Who should apply:

​- B2B SaaS founders at the idea, prototype, or early customer stage

​- < 100 customers and/or < $10K in MRR

​- Willing to share challenges and open to feedback

​- Interested in learning how to apply AI practically in early-stage building

📝 Please keep your responses brief. It helps us review applications with the attention they deserve.