Web3 PMM: Same Game, Different Rules with Varun Trivedi

​Web3 is poised to grow beyond cryptocurrency and NFTs, and is poised to truly disrupt financial and payment technology. But marketing Web3 is complex, because your users are so varied; businesses that want to use blockchain, users that don't want to pay currency conversion charges, and a strong community that truly cares about the technology enough to show that by paying for services.

​Most products in this space don’t struggle to build.
They struggle to communicate what they’ve built, who it’s for, and why it matters right now.

​That’s where Product Marketing becomes critical.

​In this session, Varun will break down Web3 from a PMM lens:

​• What Web3 actually is (without the noise)
• Why PMM is becoming essential in this space
• What stays the same from SaaS, what changes
• How trust and narrative shape adoption
• Real examples from Kosh and other products
• How to approach PMM roles in Web3

​If you’re trying to make sense of Web3 or explore it as a PMM, this session will give you a clear starting point.