Token Launch Insight Series: Marketing Strategies with KOL for GTM & TGE Success

​This session marks the first chapter of a new virtual series launched by Animoca Brands, designed to support our 540+ portfolio companies and now opened up to the wider public audience.

​🚀 Token Launch Insight Series: KOL Strategies for GTM & TGE Success — Powered by Frens Network

​Whether you're preparing for your TGE or are now gearing up for stronger market traction — this session is for you.

​Join Luca from Frens Network, Animoca Brands’ in-house KOL initiative, for an exclusive deep dive into the marketing mechanics behind a successful GTM & TGE. With access to 500+ KOLs across 30+ countries, Frens Network specialises in building long-term, trust-driven creator partnerships that go far beyond one-off promotions.

​In this session, we’ll explore:

• ​How to structure your pre-TGE marketing campaign

• ​The importance of tailoring KOL strategies by vertical

• ​How Frens Network supports GTM and post-launch growth

• ​Sample budget considerations for different campaign scales

• ​A case study on effective TGE marketing with KOLs

​Who should attend:
Founders, marketers, or project leads working on upcoming TGEs, or looking to strengthen post-token-launch momentum with strategic KOL support.

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