From insight to impact: How data and AI drive marketing growth
AI gets a lot of hype. But where is the impact?
Join Tommaso Lucentini at our latest seminar event where we'll be bringing together Analytics Leaders to discuss AI in detail, swap practical, growth-focused tactics and share clear use cases and ROI.
This session brings together leaders from across the sector, including:
Andrea Mestriner, Fractional Data Leader
Andrea is VP of Data Insights & Analytics with over 20 years’ experience leading data and AI transformation for brands like Happening, YNAP, Just Eat and Expedia. He specialises in turning data strategy into measurable commercial impact and building strong data-driven cultures.
Ben Holt, Head of Advertising Data at Financial Times
Ben is Head of Advertising Analytics at the Financial Times, where he leads measurement across advertising performance and AI innovation. He focuses on using data responsibly to drive tangible business value and smarter media decisions.
Marine Escande, Head of Intelligence at M&C Saatchi Group
Marine is Head of Intelligence at M+C Saatchi Group, where she helps businesses unlock their return on cultural power - harnessing how cultural relevance, creativity, and human connection drive measurable impact. In a world where attention is fleeting, she’s building a product that turns cultural energy into a growth engine, helping brands become culturally magnetic.
Together, we'll be discussing:
Measuring return-on-investment: How are teams turning AI and LLM spend into measurable revenue and cost savings? What does “good” look like for marketing in 2025? How do you align data work with growth goals so analytics is seen as a profit driver, not a cost centre?
Experimentation that moves the needle: Not vanity tests, what to run, how to read results, how to socialise wins.
Common blockers to AI adoption: In marketing, governance, data quality, stakeholder buy-in, and how to unblock them. Real examples, what worked, what did not, and how to replicate success fast.
With an insightful networking session and incredible speakers lined up, this event promises valuable insights into the future of the industry.