EDTH x Andreas Pilz — Getting Your Ideas and Products into the Defense Market
An often-missed element of being in a promising defence team as a start-up or scale-up is to forget that after the successful and promising pitches the products need to be brought onto the market and bought by military procurement. One way or the other! Responding to short-term demand instead of focusing on a clear product vision and growth strategy based on a long-term relationship is often the wrong turn taken.
We will talk about:
the peculiar thing about the defense market and it’s customers
how defense teams can position themselves in the market
the benefits LSI bring to the table
how to navigate and sell to a MoD
real lessons, mistakes, and insights in your Q&A round
Agenda (45 mins):
Introduction to the session by Andreas Pilz, Key Account Director Skyeton, Mentor for DIANA and Stage2 Group, Lecturer at CCG e.V., BavAIRia e.V. and University of Esslingen (10 min)
Q&A and discussion of your challenges based on where you are right now (30 min)
A practical conversation for people building defence products and trying to navigate the realities of European defence procurement. (5 min)
Bring your questions and challenges — let’s unpack them together!
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