

EDTH x Keen Venture Partners — From Project to Product
Some of the most promising early-stage defense teams don’t fail because they lack talent or strong technology. They get stuck in the “project loop” — continuously iterating, adding complexity, and responding to short-term demands instead of focusing on a clear product vision and growth strategy.
We’ll talk about:
• how early-stage defense teams can can escape the “project loop”
• what European defense procurement actually looks like in practice
• how to navigate and sell into the Dutch MoD
• real lessons, mistakes, and insights from founders building in this space today
This is a practical conversation for people building defense products and trying to navigate the realities of European procurement and growth.
Bring your questions and challenges — let’s unpack them together!
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