

EDTH x Keen Venture Partners — From Project to Product: How Defence Teams Move from Pilots to Scalable Products
Some of the most promising early-stage defense teams don’t fail because they lack talent or strong technology. They get stuck in the “project loop” — continuously iterating, adding complexity, and responding to short-term demands instead of focusing on a clear product vision and growth strategy.
We’ll talk about:
• how early-stage defense teams can can escape the “project loop”
• what European defense procurement actually looks like in practice
• how to navigate and sell into the Dutch MoD
• real lessons, mistakes, and insights from founders building in this space today
Agenda:
Introduction to the session by Giuseppe Lacarenza (partner at KEEN) and Ties Klinkhamer (Associate)
Examples by founders of Aerlijn.nl (Mykyta Aleksandrov), Rhys Kissel (panop.ai) and Merlin (Lancelot Systems) and several others
Q&A and discussion
This is a practical conversation for people building defense products and trying to navigate the realities of European procurement and growth.
Bring your questions and challenges — let’s unpack them together!
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