Beyond EVs and Micromobility: Demand‑Side Innovation for a Sustainable Transportation Future

​It is easy to name innovations to the supply side of transportation over the past 25 years: more shared micro-mobility options, proliferation of electric vehicles, and progress towards autonomous cars. Where are the opportunities for demand-side transportation innovation? Enter Transportation Demand Management (TDM). Innovation in TDM helps customers choose from the existing transportation supply to increase efficiency. 

​In this session, Lilliane Webb, Business Services Program Manager for TheRide and director of its getDowntown program, will discuss the environmental need for TDM solutions and demand-side innovations already being deployed. The conversation will focus on how innovative TDM influences commuters’ transportation choices, including during the upcoming Commuter Challenge.