Beyond Cision & ChatGPT: How PR Wins with AI

​Every journalist's inbox is now full of AI-written pitches. Here's how PR teams win anyway.

​AI has made it free to send a thousand bad pitches and harder than ever to land a good one. The teams pulling ahead aren't using AI to write more. They're using it to do the work behind the work: research, targeting, monitoring and reporting.

​What you'll get

• ​A live demo of an AI employee working a real PR desk, start to finish

• ​A talk on staying human when every pitch can be written by a machine

• ​Agency founders, in-house comms leads and journalists to meet

​The evening

• ​6:30pm: doors and drinks

• ​7:00pm: live demo. Watch Saint, an AI employee, work a PR desk live: building a targeted media list, tailoring pitches to each journalist, monitoring coverage and writing the client report. No slides.

• ​7:30pm: being more human in an AI world. A talk from Dan Nash of Six Eight, then Q&A.

• ​8:15pm: drinks and networking until 9pm

​Who it's for

​Comms and PR leads, agency founders and directors, in-house PR teams, account teams and freelancers.

​About the demo

​Saint is an AI employee with its own email and WhatsApp that takes on the admin. You brief it like a colleague and it gets on with the work. saint.work

​Hosted by Encode Club at Encode Hub, London's AI centre in Shoreditch (41 Pitfield Street, London N1 6DA). Free to attend. Spaces are limited and every registration is reviewed by the team, so you'll hear from us once you're approved.