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AI Orchestration for Storytelling: TED-Level Pitches in Claude Code

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A MyEO Event by Alex Jacobi and Matthias Lange for Members, Acceleraters, SLPs and Key Employees.

There's more than sending a voice note to a PowerPoint plugin. Through a real presentation workflow, you learn how complex AI workflows actually get built.

In Workshop 1 you got the difference between chat and real orchestration. Here we show what Level-3 orchestration can actually do at full depth.

Alex shows our internal presentation workflow: a 5-stage process that systematically translates the principles behind TED talks and Steve Jobs keynotes (Carmine Gallo's decoding) into a repeatable workflow, with Audience Modeling as a dedicated validation stage.

The 5 stages of the workflow

(using our real fundraising deck as the example)

  1. Structure: thesis, audience, emotional-logical axis

  2. Outline: narrative spine: Hook → Tension → Resolution → Call

  3. Storyboard: slide-by-slide architecture with visual choreography

  4. Audience Modeling: we model VCs, Family Officers and Enterprise buyers, mirror the story against them and iterate until it lands

  5. Production: our own Design System in Claude Design, against clearly defined goals

The real value isn't that you'll build better pitches afterward. The real value is: you'll understand how complex AI processes actually get built. The presentation is just the example. The 5-stage model, the Audience Modeling idea, and the thinking behind the project transfer to any complex output: sales pipelines, reports, strategy processes, hiring workflows, onboarding systems.

What you walk away with

  • The 5-stage model for complex orchestration: TED/Gallo principles systematically operationalized

  • The principles behind the project: how we built the whole thing, what the architectural decisions were

  • The Audience Modeling idea: how to iterate AI against a modeled target audience

  • An understanding of how to implement complex processes with AI: transferable to anything you produce in a structured way

Who it's for: Entrepreneurs who want to understand what deep AI orchestration actually looks like in practice, not just how to crank out slides faster.

Format: 90 min · Online (MyEO Event Platform) · Live walkthrough

Part 3 of 4 in "Run your Company on AI" — the live workshop series by AI Champions Alex Jacobi & Matthias Lange.

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