How to Build a Marketing Engine for University Technologies, with Dave Brown of BYU

​𝗜𝗳 𝘆𝗼𝘂𝗿 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝘁𝗲𝗰𝗵 𝗶𝘀 𝗻𝗼𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝗶𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝘁𝗲𝗰𝗵 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗜𝘁 𝗶𝘀 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗳𝗶𝘅 𝗶𝘁.

​Most technologies wait to be discovered. But what if you could build demand instead?

​Join David Brown, Director of Technology Transfer at BYU, as he shares how universities can build a marketing engine that brings in entrepreneurs, drives real interest, and turns research into actual companies.

​𝗬𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼:

​✅ Build a clear marketing engine that drives consistent interest in university technologies ✅ Track the right metrics that lead to licensing, startup creation, and real growth ✅ Turn strategy into simple, repeatable actions your team can actually use

​If you are working with university innovation or early stage ideas, this will change how you approach growth and execution.

​📅 𝗗𝗮𝘁𝗲: Tue, May 12, 2026
⏲ Time: 11 am MT

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​𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗦𝗽𝗲𝗮𝗸𝗲𝗿

​David Brown is the Director of Technology Transfer at BYU, where he helps turn research into real world companies. He works closely with students to build and license products using a startup style approach, helping ideas move faster from concept to market. He focuses on creating more founders, not just more inventions.