Demo Faceoff: How a Global Competition Transformed Our SC Team

​This Week's Guest: Samantha Burrell, Enterprise Solutions Consultant at Benchling.

​In this episode, Samantha will share how a global demo competition became a catalyst for creativity, collaboration, and sharper value messaging across her solutions consulting team. She’ll walk through how the tournament was designed, what made it stick, and the unexpected ways it elevated storytelling, confidence, and enablement at scale.

​PSC Unscripted is our community web show featuring candid, one-on-one conversations with presales professionals. Each episode creates space to talk about the realities of presales and inspire the community.

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🎙 Style: Authentic, unscripted, story-driven conversation
🌍 Who It’s For: Presales professionals across all levels, around the world