What’s next for B2B commerce? The self-serve experience.
ABOUT THIS WEBINAR
Built for B2B merchants ready to stop losing buyers to friction
71% of B2B buyers today are millennials and Gen Z — a generation raised on Amazon, not purchase orders. They expect the same seamless, self-serve experience in B2B that they get everywhere else in their lives. If your store still relies on phone calls, email chains, and manual quote approvals, you're creating friction at every step.
In this 60-minute live webinar, we'll show you what a truly self-serve B2B experience looks like, how Shopify's tools get you there, and what real merchants have seen after making the switch. Come with questions, we'll save 15 minutes at the end just for you.
🪑 Limited to 50 live spots
Can't make it live? Register anyway. If spots fill up, you'll still receive the full recording and slides in your inbox
YOUR SPEAKERS
Insights from people doing this every day
Gain insights from Ashley — an expert who works with thousands of enterprises — and Daniel, who is part of the Shopify B2B team.
AGENDA - 60 MINUTES
Session breakdown
1 - The shift - Why B2B self-serve is no longer optional
The data is clear: 71% of B2B buyers are now digital natives. We'll unpack what this means for your business and the market trends shaping B2B commerce in 2026 and beyond.
2 - The toolkit - How Shopify is closing the B2B gap
Not all B2B stores are created equal. We'll show you what real self-serve looks like — buyers placing orders, managing teams, and tracking shipments without a single phone call — and exactly how Shopify gets you there.
3 - The proof - Real stories from real merchants
We'll walk through how real B2B merchants made the switch to self-serve: what changed in their buying experience, what happened to their sales cycles, and the unexpected benefits they found along the way.
4 - Live Q&A - 15 minutes with our experts
Bring your questions. Daniel and Ashley will answer them live.
WHAT YOU GET
More than just a webinar
🎙 The live session with real time for your questions
📥 Full recording + slides delivered to your inbox
💬 An invite to our private B2B community to keep the conversation going
🔓 First access to our upcoming workshop series, going deeper on the topics that matter most