ChatGPT vs. Google: The New Battleground with Kevin Indig

​Everyone knows about ChatGPT’s explosive growth in usage.

​But what does that mean for Google and your search strategy?

​That’s why we’re bringing in Kevin Indig—leading SEO expert and author of Growth Memo—to show us what the data really says about ChatGPT’s growth, what’s at stake for your pipeline, and the new tactics every search leader needs to compete.

​What You’ll Learn:

• ​Why ChatGPT isn’t cannibalizing Google but expanding the search frontier

• ​How user behavior and conversion rates differ between platforms and what that means for your funnel

• ​The new KPIs: Tracking citations, referral traffic, and conversion signals beyond blue links

• ​How to structure and refresh content for AI extraction and visibility

• ​Real-world tactics for closing your “citation gap” and capturing high-intent traffic from both channels

​Who Is This For?

• ​SEO & Content Leaders – Stay ahead as ChatGPT faces off against Google

• ​Growth & Marketing Teams – Identify the right signals and unlock new velocity from ChatGPT and Google

• ​Agency Owners & Consultants – Advise clients on building brand visibility across both Google and ChatGPT

​Event Details

• ​Date: September 18, 2025

• ​Time: 2 PM ET / 11 AM PT

• ​Location: Live on Zoom (Recording will be sent to all registrants)

​Reserve your spot and get the direct insights on how ChatGPT and Google are altering search.