What It Takes to Build in a Market Everyone Underestimates - A Fireside Chat with Peter Wood (Co-founder @Calibr) | EWOR x Encode Hub

​Ski instructor. Confused history student. Startup explorer. First-time founder. Not your typical founder arc — but that's exactly the point.

​Peter Wood built The Graduate Guide from a podcast recorded in a university dorm room into a recruitment and employer branding business connecting early-career talent with visionary founders and then sold it before most people his age had finished their graduate scheme rotations.

​Now he's building Calibr, an AI transformation company that deploys dedicated teams inside organisations to redesign how work gets done around AI, and upskills existing workforces to operate inside those new workflows.

​In this fireside chat, Peter dives deep into how to use personal branding to enhance your founder success, what he learned by building The Graduate Guide and what mistakes he would avoid if he were to build it again.

​About EWOR

​EWOR is a fellowship for outlier founders in tech. We support the top 0.1% with up to €500,000 in funding, weekly 1:1 mentorship from unicorn founders (Adjust, ProGlove, SumUp) and bespoke, virtual-first support for each founder.

​Our fellows break records – from raising a €13M pre-seed round as a first-time founder to achieving a $3B valuation within 2 years of joining EWOR.