The power of a lead investor: Build momentum & close your round
This webinar is the first of a 3-part series from Focused For Business & SeedLegals: 'Price it, Pitch it, Close it: A funding bootcamp for pre-seed & seed founders'.
Raising your first (or next) round? This practical, no-BS series will help you:
Set a realistic valuation that investors respect
Get your investor documents and numbers in order
Find, secure and work with a lead investor so you can actually close the round
Across three live, interactive sessions, you’ll learn how investors really think, what they expect to see from you, and how to move from “we should raise” to “we’ve closed the round” – with the right documents, terms and SEIS/EIS in place.
The right lead investor doesn’t just write the biggest cheque - they set the tone, terms and momentum for the whole round.
This session walks you through how to find, win and work with a lead so you can close faster and with confidence.
You’ll learn how to:
Understand what a lead investor really does (beyond money) and why they’re critical to your round
Clarify who your ideal lead is based on your stage, sector and round size
Find potential leads and build a focused target list, instead of pitching anyone and everyone
Navigate the key investor-led terms that leads care about – and which ones you actually need to worry about
Use ASAs (Advance Subscription Agreements) to help you close deals faster and build momentum towards your round
Access practical tools and frameworks to plan your outreach and manage the process
Hear how founders like you landed a lead investor and used that momentum to close their round
Our hosts🎤
Hatty Fawcett of Focused For Business makes it faster and fairer for start-up founders to raise equity investment.
Hatty has worked in three startups, raised investment for her startup and also managed Kelly Hoppen’s investments when she was on the TV show “Dragons Den”.
Focused For Business run the Funding Accelerator programme which has raised over £38 million for its graduates, over £10 million of which was raised in the last 12 months.
Hatty’s was a finalist in the Great British Entrepreneur Awards, and has been recognised as Adviser of the Year twice by Enterprise Nation.
Adam Phillips
Funding Associate, SeedLegals
Adam is a fundraising associate who has spent the last 2.5 years at SeedLegals helping founders secure capital and scale. Specialising in S/EIS Tax Relief, Advance Subscription Agreements, and traditional Funding Rounds.
He helped close nearly 200 investment rounds, often involving investment amounts up to £3 million, from a wide network including Angels, VCs, Family Offices, and CVCs. Adam is focused on providing the practical guidance startups need to successfully go from pitch to close.