Stop Blaming Attribution. Alignment is What Matters with Allyson Havener, CMO of Trust Radius

​Revenue is the real scoreboard, but most GTM teams are still stuck in old silos.

If you want to prove impact and drive growth, it’s time to rethink what alignment actually looks like in 2025.

​Join us for a practical breakdown of how high-performing teams are moving beyond attribution, building real revenue alignment, and winning the trust of the modern B2B buyer.

​Allyson Havener is the Chief Marketing Officer at TrustRadius and a leading voice on operationalizing GTM alignment for today’s buyer.

​What You’ll Learn:
• Why revenue (not attribution) should anchor your GTM strategy
• How to operationalize alignment with shared rituals, signals, and a unified narrative
• What TrustRadius’ latest research reveals about the self-serve, AI-mediated B2B buyer
• How review quality and authentic customer voice create a trust moat
• Tactics for using buyer signals to close the loop between sales, marketing, and content

​Who Is This For?

- SEO & Content Leaders: Prove impact beyond MQLs and drive real business outcomes
- Growth & Marketing Teams: Build always-on visibility for today’s non-linear buyer
- CMOs & GTM Leaders: Align teams around revenue and actionable buyer intelligence

​Event Details:
Date: 10/22/25
Time: 2pm EST
Location: Live on Zoom

​Why You Should Attend
This is a blueprint for operationalizing alignment, building trust, and showing real results in a world where attribution alone just doesn’t cut it.

​Reserve your spot and get the frameworks, data, and playbooks you need to lead your team into the next era of B2B growth.