Reddit Strategy for Marketers: Build Trust, Avoid Bans, Get Cited by AI

​Reddit Strategy for Marketers: Build Trust, Avoid Bans, Get Cited by AI

​Redditors are suspicious of brands. Post the wrong thing in the wrong subreddit and you'll get banned, downvoted, or worse, turned into a cautionary tale. But ignore Reddit and you're letting strangers define your brand in the conversations that AI search engines cite most.

​Lauren Walter runs Reddit campaigns for brands at Online Optimism. She's seen what gets companies kicked out and what earns genuine community respect. In this webinar, she shares the account setup that works, the slow ramp-up that avoids suspicion, and the do's and don'ts that separate successful Reddit brands from the ones that flame out.

​We'll also cover measurement: karma, sentiment tracking, subreddit growth, and how to monitor which Reddit threads are appearing in AI search results about your brand.

​Register here and join us for a 60min deep dive.

​About the hosts

​Lauren Walter is the Senior Content Director of Online Optimism, a creative digital marketing and design agency.

​Thomas Peham is the CEO at OtterlyAI, the leading AI Search Analytics Platform for brands + agencies.