How Reddit, LinkedIn, and AI Search Shape B2B Brand Perception
ChatGPT, Gemini, and Google AI Overviews do not build opinions about your business independently. They absorb them from Reddit threads, LinkedIn posts, review sites, and the communities where buyers talk.
That creates a new visibility challenge for B2B brands. As buyers increasingly use AI platforms to evaluate software vendors, repeated community narratives are starting to shape shortlist creation and commercial perception at scale.
In this webinar, Lily Grozeva from Saltanat Labs pulled the data on three companies - n8n, Ahrefs, and Notion - to show how recurring community discussions shape AI answers. And how ecosystem narratives become AI narratives.
What you'll walk away with:
How recurring community narratives influence the way AI platforms position brands
A live teardown of n8n, Ahrefs, and Notion: how recurring discussions and comparisons around these brands later appear in AI answers in ChatGPT, Gemini, and Google AI Overviews
Why do different buyer prompts produce different brand narratives
How brands can monitor relevant discussions and emerging positioning patterns
Practical ways you can participate in conversations shaping your brand narrative in AI search
Kalo Yankulov will also walk through how Sensorhub surfaces high-intent threads and recurring narratives across Reddit, LinkedIn, and other communities, and how those signals map to how brands later appear in AI search.
Who is this for?
SEO & AI Search Teams: Looking to understand how AI systems position brands and competitors
B2B Tech Marketing Leaders: Learn how community narratives influence perception and shortlist creation
Demand Generation & Content Teams: Identify recurring themes and buyer language shaping AI visibility
Founders & Growth Teams: Understand how AI platforms frame your company in real buying journeys
About Lily Grozeva
Lily has spent 20 years inside organic search, agency-side and in-house, building SEO programs for SaaS, DevTools, cybersecurity, and fintech companies across the EU, UK, and US. She's the founder of Saltanat Labs, where she runs visibility audits and AEO programs for B2B tech teams.
Lily is a RankScale-certified AEO/GEO practitioner and teaches marketing at the American University in Bulgaria. Her LinkedIn analyses of ChatGPT usage data and AI citation patterns are some of the most-shared in the SEO/AEO space.