Using Authentic Content to Build a Personal Brand That Actually Compounds
Early-stage founders are told to “build in public.”
Few are shown how to do it without sounding performative, burning out, or accidentally becoming a lifestyle influencer.
Join Sasha Cayward, Chief Community Officer at Hubble, organizational psychologist, and mental fitness expert, for a raw conversation on how to use authentic content to get yourself into rooms not designed for you.
This session is for founders who know their story is an asset, but don’t want to turn their identity into clickbait.
We’ll explore how to use authentic content to establish real thought leadership: the kind that attracts customers, talent, investors, and long-term credibility.
In this interactive workshop / fireside, we’ll cover:
Sasha’s story from founder, to corporate, back to startups
How posting online led her to landing her dream career (no CV needed)
Her biggest mistakes when starting to post
A simple framework to turn your lived experience into repeatable, high-signal content
How to build a personal brand that compounds while you’re busy building the company
This is not a social media masterclass, but rather, a strategy session on reputation, influence, and leverage.
Expect practical frameworks, real examples from founders who’ve done this well, and space to refine your own positioning.
Ideal for: early-stage founders, operators stepping into public leadership, and anyone building a company who knows that distribution now starts with the founder.