

Destech Studio: 01 Brand Physical Products with AI workflows
Destech 01: Brand Physical Products with AI Workflows
This is a hands-on design technology workshop focused on transforming an existing product concept into a fully realized brand and market-ready experience using contemporary AI workflows.
Must Have : A laptop and a mouse
Participants will learn how to think beyond the pitch deck and approach entrepreneurship as a designed system—combining storytelling, brand identity, visual design, and rapid AI prototyping. Working in teams, you will develop a product narrative, build a cohesive brand system, generate professional product visuals, and create a scrollytelling product webpage.
Through guided exercises and practical demonstrations, the workshop introduces core design thinking tools such as personas, narrative arcs, Gestalt principles, and emotional design alongside node-based AI tools including Krea, Weavy, Canva AI, and FigMake.
By the end of the workshop, participants will have:
A defined product and brand identity
AI-generated product visuals and lookbook
Brand systems and design assets
A complete product webpage prototype
This workshop is ideal for students who wish to learn to visualize their product idea to create beautiful visuals.
Agenda for Destech Studio
Intro to COIE and Ice Breakers
About Design Process and AI tools
Product Branding Overview
Understanding the Audience - User Persona
Product and Brand Identity - Verbal &Visual
Brand Values & Brand Systems
Creating a Logo and AI Workflows
Introduction to Weavy
AI workflows in Weavy
Product Photography and Storytelling
Introduction to Figmake
Prompting Product Page
Presentations
Wrap up and Testimonials