Destech Studio: 01 Brand Physical Products with AI workflows

​Destech 01: Brand Physical Products with AI Workflows

​This is a hands-on design technology workshop focused on transforming an existing product concept into a fully realized brand and market-ready experience using contemporary AI workflows.

​Must Have : A laptop and a mouse

​Participants will learn how to think beyond the pitch deck and approach entrepreneurship as a designed system—combining storytelling, brand identity, visual design, and rapid AI prototyping. Working in teams, you will develop a product narrative, build a cohesive brand system, generate professional product visuals, and create a scrollytelling product webpage.

​Through guided exercises and practical demonstrations, the workshop introduces core design thinking tools such as personas, narrative arcs, Gestalt principles, and emotional design alongside node-based AI tools including Krea, Weavy, Canva AI, and FigMake.

​By the end of the workshop, participants will have:

• ​A defined product and brand identity

• ​AI-generated product visuals and lookbook

• ​Brand systems and design assets

• ​A complete product webpage prototype

​This workshop is ideal for students who wish to learn to visualize their product idea to create beautiful visuals.

​Agenda for Destech Studio

• ​Intro to COIE and Ice Breakers

• ​About Design Process and AI tools

• ​Product Branding Overview

• ​Understanding the Audience - User Persona

• ​Product and Brand Identity - Verbal &Visual

• ​Brand Values & Brand Systems

• ​Creating a Logo and AI Workflows

• ​Introduction to Weavy

• ​AI workflows in Weavy

• ​Product Photography and Storytelling

• ​Introduction to Figmake

• ​Prompting Product Page

• ​Presentations

• ​Wrap up and Testimonials