Latin Connect 2026 — SoftPower Latino

​🌎 Latin Connect 2026 — SoftPower Latino: What's the next big thing that Latinx Talent can bring to the world?

​Hosted by Latinos@Amazon UK Chapter In partnership with Publicis Sapient in collaboration with LatamTechHub.

​📅 27th May 2026

​🕠 Doors open at 5:30pm | Panel kicks off at 6:15pm

​📍 Amazon HQ — 1 Principal Place, London

​Latin Connect is back! Our flagship annual event by Latinos@Amazon UK returns this year in collaboration with Publicis SapientHola in collaboration with LatamTechHub.

​We're bringing together five leaders from tech, creative, sustainability, and food industries for a bold, honest conversation about Latin America's growing influence on the global stage. Think soft power — the kind that moves culture, shapes innovation, and opens doors worldwide.

​We'll explore how Latinx talent is perceived internationally, where we're already winning, and what it takes to go further — from storytelling and food diplomacy to AI, sustainability, and the rise of the Latam solopreneur.

​This is what happens when Latin creativity, resilience, and ambition meet global opportunity.


🎤 Panellists:

• ​Alexa Fernandez — Founder & Chief Spice Officer, Chili Maven

• ​Juanita González-Uribe — Associate Professor in Finance, LSE

• ​Matheus Guimarães — Senior Developer Advocate, AWS

• ​Tomás Gianelli O'Ryan — Executive Creative Director, DUDE London

• ​Gustavo Gonçalves — Senior Customer Service Leader, GE

​🎙️ Moderator: Cristian Garcia — Associate Director, Publicis Sapient | Lead HOLA Global, Publicis Groupe

​⏰ Schedule:

• ​5:30pm — Doors open & arrival

• ​6:15pm — Event start & intro

• ​7:00pm — Panel discussion

• ​8:00pm — Event finishes

• ​9:00pm — Networking at a nearby venue (TBC)

​What to expect:

• ​A bold panel on Latin soft power — creativity, innovation, and cultural influence

• ​Networking with Latinx professionals and allies in London

• ​Drinks and good vibes to close the evening