GenAI vs. The Creator: Redefining the Creative Workflow

​Generative AI has rapidly entered the creative space and is raising an uncomfortable question: will it replace, redefine or evolve what creativity is?

​As GenAI Horizontal tools move to everyday use in generating scripts, storyboards, and speeding up production, few roles will undoubtedly change, some will have to evolve and others will become more valuable (communication, influence, judgement and clarity.)

This webinar will look past the panic to examine where the real opportunities lie i.e. the skills creatives must now learn, and how judgment, taste, and cultural intelligence remain difficult to replace or automate. The goal is redirection and clarity on how creative work evolves, complements, and, in some cases, improves in a GenAI-first world. This webinar is meant for creative directors, marketing professionals and production industry professionals.

​This is a closed-door session is restricted to the first 25 registrants.

​Speakers: Saurabh Kulkarni (Head Digital Studios, Edelman)
Host: Sunil Nair, Co-founder Clairva