Intelligent Brand Systems: How Creative Teams of the Future Operate
Intelligent brand systems are the future of how creative teams operate in the agentic era.
We’re bringing together three of the leading thinkers and builders of these systems for a live conversation, recorded in front of a curated audience at FLORA's studio in Brooklyn. If you're joining via livestream, RSVP and we'll email you the link to the livestream when we go live.
Speakers:
Paul Jun, Creative Director, Brand at Ramp
Paul Jun leads brand at Ramp, where he is rebuilding brand as software that carries a company's point of view into the work itself. His team's new "Solar System" identity is built for coherence, not consistency, so the brand can move as fast as Ramp ships. His rule for the AI era is to make the brand "easy to love and impossible to misuse." He previously led brand at Personio and Mixpanel, and built out editorial at Collins.
Shawn Farsai, Creative Director at Harvey
Shawn Farsai was Harvey's first design and frontend hire and now shapes its identity as Creative Director. He co-wrote Harvey's design principles, which call for showing lawyers a clear paper trail of the AI's reasoning and citations. Harvey's brand guidelines are now written for AI agents to read, and the team made a launch film entirely with agents. Before Harvey, he was an engineer and product manager at Scale AI.
Emmett Shine, Founder of Little Plains
Emmett Shine has spent nearly two decades shaping how new brands look and feel. He co-founded Gin Lane, which brought Harry's, Hims & Hers, and Neuralink to market, and later Pattern Brands. Today his New York studio Little Plains delivers brand systems for humans and agents side by side. He argues that after automation, the valuable work is what you can feel but can't explain.
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Each will share how they've built intelligent brand systems in their organizations, then sit down with Weber Wong, Founder of FLORA, to talk through where creative teams go from here.
Live at FLORA's studio at the Domino Sugar Factory, and recorded & streamed online. Space in the room is limited - RSVP to request a spot.
6:30pm - Doors open, food & drinks
7-8pm - Show & tell, panel
8-9pm - Hang, drinks, and music
See you there.