Concept to Campaign: The New Fashion Workflow

​The way collections get made is changing faster than most teams can keep up with.

​FLORA's Kate Burmatnova brings 18 years of hands-on fashion experience to this session, across all categories, with brands including Michael Kors, Proenza Schouler and G-star. She knows what a fit round costs, how many lab dips it takes to land a color, and how long it takes a collection to get from sketch to shoot. Now a Forward Deployed Creative at FLORA, she works with fashion teams every day to bring AI into how they really design.

In this webinar, Kate takes a single idea all the way through, live in FLORA. First concept, design development, colourways, product detail, then on to campaign imagery that looks like the brand that made it. One continuous workflow, start to finish.

This isn't a demo of pretty pictures. It's a practical look at where AI earns its place in the process, where craft still does the heavy lifting, and how to build workflows a team can repeat on Monday morning.

For designers, creative directors, product and brand teams who want to move faster without losing what makes their work theirs.