Beauty Campaign Ideation in FLORA
What does it take to go from a beauty campaign brief to a pitch-ready presentation? In this live session, Susie Aminian builds a beauty brand from scratch and takes its campaign through every stage in FLORA, from first concept to final client presentation.
Along the way, Susie will be candid about where AI belongs in beauty work and where it doesn't, and how to use it in a way that strengthens your creative partnerships instead of replacing them.
What Susie will cover:
Kicking off a concept using the FLORA MCP
Developing the photography direction and prepping for the shoot
Boundaries and disclosures: what should and shouldn't be AI in beauty
Storyboarding the campaign
Building visual merchandising and video assets for retailer pitches
Presenting the work to the client
Post-shoot boundaries and maintaining strong photographer relationships
Whether you're a creative director, brand designer, art director, or a photographer curious about how AI fits into campaign work, you'll leave with a practical, end-to-end workflow you can adapt to your own projects.
About Susie Aminian
Susie Aminian is a creative leader with 15+ years of experience building prestige beauty and fashion brands on a global scale. Most recently, as Vice President, Global Creative Director at Bumble and bumble (Estée Lauder Companies), she led the brand's transformation and built its in-house creative studio from the ground up.
Today, she is the founder of Susie Aminian Creative, a multidisciplinary studio specializing in 360 campaigns, brand identity and positioning, and content creation. Her clients include Estée Lauder Companies, L Catterton, and Elizabeth Arden Fragrances.
Susie works at the intersection of brand strategy and craft. She has led global creative organizations, modernized legacy brand DNA, and built high-retention teams that deliver at the pace of modern retail. She has launched brands into new markets, driven omnichannel growth across Sephora, Ulta, DTC, and Amazon, and built creative cultures that mentor the next generation of talent.
Trained in fine art, film, and art history, she is a former adjunct professor at NYU. Portfolio: susieaminian.com