New Year, Same Brand: Your Creative Refresh for 2027

​New Year, Same Brand: A Creative Refresh for 2027

​Your brand doesn’t need a full overhaul to feel new in 2027. Sometimes it just needs a few fresh moves.

​Join Sasha Zabegalin, Forward Deployed Creative at FLORA, for a live session on growing a brand’s visual identity without starting from scratch. Sasha will walk through a complete brand refresh built in FLORA and show how to add new layers to an existing look while keeping it consistent and recognizable.

​What you’ll learn

• ​How to design a fresh illustration or icon family that fits your existing brand

• ​How to create branded textures and graphic elements for campaigns, social, and beyond

• ​How to develop new photography treatments that give familiar imagery a new feel

• ​How to build motion backgrounds and title treatments for video and presentations

​Who it’s for

​Brand designers, creative directors, in-house teams, and agencies getting ready for the new year who want to refresh their brand without the time and cost of a full rebrand.

​Bring your questions. There will be live Q&A at the end.