You Can't Scale Serendipity: Strategic Event Execution for Professional Speakers
A colleague keynoted for 500 ideal customers. Zero preparation. He got 8 leads.
He should have gotten 30-40. That's roughly $500,000 in lost pipeline, potentially millions over customer lifetime.
The difference? He hoped for serendipity. But you can't scale hope.
The Problem
Most speakers approach events with zero strategic preparation. They keynote, shake some hands, collect business cards, and hope something sticks. Meanwhile, they're surrounded by potential clients, strategic partners, and millions in pipeline — all going untapped.
The brutal truth: If your speaking fee is $5K–$100K and your buying cycle is 6–18 months, nobody's booking you today anyway. So what else could you accomplish?
Past clients using this approach have seen results like a 70% response rate on pre-conference outreach — a 35X improvement. In this session, you'll learn how.
What You'll Learn
Think Bigger Than the Sale — Events aren't just about immediate bookings. Learn to capture five types of strategic information: relationship mapping, market intelligence, customer insights, disqualification data, and buying process intelligence.
The Human Bridge — Master the psychology of connection using the Pyramid of Understanding framework. Move from awkward networking to purposeful relationship building.
The Three-Phase System — Before, During, After. The systematic approach that turns conference attendance into a revenue engine.
You'll Walk Away With
✓ An Event Planning Template for your next event
✓ A live profiling demonstration — see exactly how to research and approach targets
✓ A real case study with 35X improvement in response rates
Who This Is For
Keynote speakers who want to create speaking opportunities with good-fit clients (whether you're speaking at the event or not), speakers who want to layer in consulting, partnerships, or long-term relationships beyond the keynote, and anyone who feels they're leaving money on the table.
About the Facilitator
Jonathan Dunnett has worked with 100+ companies to transform their event strategy, generating millions in pipeline. His Pyramid of Understanding framework has helped professionals across industries dramatically improve their event ROI — without feeling pushy, salesy, or awkward.
📅 45 minutes + 15 min Q&A | Interactive workshop with live demonstration | FREE | Limited to 30 spots
Stop hoping. Start executing.