​Why should B2B businesses care about design? The answer is simple: design is not just about pretty web pages and easy navigation–it’s business critical.

​The second webinar in our Designing for the Bottom Line series will explore how PE-backed businesses can protect and strengthen their value with a strategically designed digital narrative.

​We’ll be joined by speakers from PE firms, PE backed businesses, and our own designers to discuss how a misaligned digital narrative might be costing your business and reputation.

​Panellists

​Nick Webb - Partner, Accellency

​Nick has over 25 years’ experience in the financial markets, having worked in Equities in London for Goldman Sachs and BNPP Exane across multiple management & client advisory positions.

​Nnenna Hemeson - Global Brand Growth & Impact Strategy Leader

​Nnenna is a marketing and sustainability leader with over eighteen years of experience shaping brands across Fashion, FMCG, CPG, Tech, and Renewable Energy.

​Paul Brereton - Head of Digital Channels, Aggreko

​Paul has over 25 years’ experience of working in the enterprise intranet and digital comms/channelsspace with responsibility for shaping the digital channels vision, strategy and experience.

​Details

• ​​​Online from 5pm GMT

​​​Designing for the Bottom Line is a two-part series of webinars designed to explain the real commercial value of design for PE-backed organisations that goes a beyond aesthetics.