How to Sell Hardware and Create a Scalable Business
VIRTUAL EVENT: A google meet link will be shared a few days ahead of the event.
Every hardware founder faces the same question: are you really ready to start selling?
Too often, founders rush into sales before they’ve nailed the foundations - chasing early revenue that isn’t repeatable, hiring too soon, or pouring money into marketing without clear problem–market fit.
Join Hardware Velocity with partners Rocky Gunderson and Don Drury for a focused session on selling your hardware to build a scalable business. We’ll break down how to validate your market, find your first lighthouse customers, and avoid the costly “ready, fire, aim” mistake.
You’ll learn:
How to know if you’re truly ready to sell your hardware
Why problem–market fit comes before product–market fit
How to identify lighthouse accounts and turn them into repeatable revenue
What sales mistakes stall hardware startups, and how to avoid them
Who it’s for: Hardware founders, builders, investors, consultants, and agencies.
Format: 30 minutes of insights, followed by live Q&A + a practical diagnostic you can use immediately.
Speakers:
Mike Pica – Founder, Hardware Velocity
Rocky Gunderson - Senior Consultant, On Tap Consulting
Don Drury - Founder, GTM Applied
Reserve your spot. Sell smarter, scale faster, and set your hardware business on the right path.