Do The Thing: Bridging Behavioral Science and Real-World Execution
✨ About the Event
🌿 Limited to 20 participants to ensure an intimate, high-impact experience. Make sure to update your RSVP!
In fast-paced, high-performing environments like tech, knowing what to do is rarely the problem—following through is.
In this talk, Erin Laverone—habit coach, behavioral science educator, and co-founder of The Habit Coach Professionals—shares the journey behind writing Do The Thing and the practical behavior change frameworks that emerged from her work with coaches, clients, and leaders across industries.
You’ll get a clear, actionable breakdown of the Habit Loop and be introduced to a Behavior Change Field Guide designed to help you improve follow-through—whether you’re building products, leading teams, or navigating your own professional growth.
This session is designed for women in tech who want to close the gap between intention and action—both for themselves and the people they influence.
Expect practical insights, real-world application, and time for Q&A.
Order your copy of Do The Thing and bring it in for signing!
🌿 Limited to 20 participants to ensure an intimate, high-impact experience.
🌿 Bring your laptop to work on the questions.
🌿 Books will be available for purchase on site.
📅 Agenda:
6:00 - 6:30 PM: Networking, Welcome & Opening Remarks
6:30 - 7:15 PM: Workshop
7:15 - 7:45 PM: Q&A and Booksigning
7:45 - 8:30 PM: Networking
🎙️Speaker:
Erin Laverone is the Co-Founder of The Habit Coach Professionals and has spent over 17 years in the coaching industry supporting clients and mentoring coaches across 25 countries. She blends evidence-based practice rooted in habit science with real-world application to help others build sustainable behavior change. She is also the author of Do The Thing: A Science-Backed Process To Help You Take Action Even When Motivation Fails And Life Gets Messy. Erin lives in Austin, Texas, and when she’s not working, she can be found exploring nature by foot, bike, or watercraft—often alongside her rescue pup, Luna—or hosting friends and colleagues for community gatherings.
💚 About Wtech: W.tech is a global network with Ukrainian roots. Austin Chapter welcomes women with non-linear journeys and newcomer backgrounds. We believe in connecting, uplifting, and empowering to elevate your cultural intelligence, financial literacy, and career progression.
Thank you to Station Austin for sponsoring Wtech in Austin. Station Austin is the center of gravity for entrepreneurs in Texas. They bring together the best entrepreneurs in the state and connect them with their first investors, employees, mentors, and customers. To sign up for a Station Austin membership, click here.