genClass: Developing an IP from a Single Image
genClass #031: Developing an IP from a Single Image
Speaker: Wilfred Lee
Date: July 22nd, 2026
Time: 11:00AM - 11:45AM EST
Duration: 45 minutes
Location: Online (Live Zoom Session)
About genClass
genClass is genFEED's series of live masterclasses where top AI video creators and artists share their workflows, strategies, ideas, challenges, and solutions helping shape the future of content, marketing, and media.
Each session is designed for practical learning and learning conversations with the community.
Session: Developing an IP from a Single Image
One image. Infinite possibilities.
Developing an IP from a Single Image is a GenClass that explores how a single visual concept can become an entire creative universe. Wilfred Lee will walk you through story development, world building, character design, environments, visual boards, brand marketing kits, and even pop-up site concepts.
A Toronto-born multidisciplinary artist, Wilfred combines digital innovation with artistic tradition. He also creates music as Sugarghost, has appeared in Age of Samurai: Battle for Japan, Chucky, Pachinko, and Haunted Museum, and performed comedy with Second City.
Leave with a proven creative framework for turning one idea into a world audiences can't wait to explore.
Agenda
5 min — Welcome & Intros
20 min — Talk +Developing an IP from a Single Image
20 min — Q&A + Open Conversation
About The Organisers
We are genFEED, a startup built to serve the new generation of AI video creators. We’re building community, tools, and platforms that help video creators turn AI into storytelling, culture, and opportunity.
Don't miss the next ones! For more events like this, register to be part of the generation gen WhatsApp community: https://tally.so/r/wLADbz