Amplitude Beginner Growth Lab
Get ready to sharpen your analytics skills! We've built a free interactive 2-week program on Slack to help you master Amplitude's core analytics capabilities — one practical lesson at a time.
This is especially helpful if you:
Are new to Amplitude: You've recently started using the platform and want to build a solid foundation.
Already have some experience: You'd like a refresher on the key features and an overview of what's new.
Here's what to expect:
🎥 Daily Short Video Lessons: One focused, under-5-minute video each day covering a specific Amplitude capability.
📋 Step-by-Step Guidance: Every lesson includes a numbered guide with exact steps — what to click, where to navigate, what to look for.
🏆 Leaderboard & Gamification: Participants earn points by completing challenges, commenting on peers' work, and sharing discoveries. A live leaderboard creates friendly competition that keeps participation high throughout the program.
🤝 Cross-Company Slack Community: Participants join a shared Slack channel alongside teams from other companies — comparing approaches and picking up ideas from completely different industries.
🧑🏫 Amplitude Expert Mentorship: The Amplitude team is live in the Slack channel throughout — answering questions, giving feedback on submitted work, and sharing best practices.
Daily lessons will focus on the following concepts:
📊 Retention analysis — understand what keeps users coming back
🔍 Segmentation — identify your most valuable user groups
🔄 Conversion analysis — optimize your funnels and drive growth
✨AI tips and tricks to help you work faster and more efficiently.
We kick off on September 14th in an invite-only Slack channel — just register and we'll add you shortly.
Questions? Feel free to reach out to jose.martins@amplitude.com.