Taking the Cringe Out of LinkedIn: A Founder's Advantage in the Age of AI & LLM Search
Most software founders don’t hate LinkedIn.
They just think it’s cringe.
So they stay quiet.
But in the age of AI, silence isn’t neutral, it’s a signal.
Your customers, investors, future hires, and acquirers aren’t just Googling you anymore. They’re asking LLMs directly: ChatGPT, Claude, Perplexity.
Those systems are synthesizing your entire digital footprint:
your website, your content, your visibility, and your credibility signals.
And LinkedIn is one of the strongest signals that exists.
If you’re not actively shaping your narrative, the market, and now AI, will do it for you.
This workshop breaks down how founders can show up in a way that feels authentic, not performative, while building real content authority that compounds over time.
In this workshop, we’ll cover:
How founder narrative influences LLM search and AI-driven discovery
Practical systems to build consistent LinkedIn engagement (without it taking over your life)
Modern SEO, AEO, and GEO strategies beyond keywords
How to strengthen content authority and market positioning
You’ll walk away with a clear, practical approach to using LinkedIn as a strategic advantage, not a chore.
Because whether you like it or not, you’re already being evaluated.
The only question is whether you’re shaping the narrative.
About Lauren Witte
Lauren is a content strategist and founder of Conan & Co, a content marketing agency specializing in SEO, AI SEO, and executive thought leadership.
With over 15 years of experience, she helps brands and executives tell clear, compelling stories through strategic content across LinkedIn, blogs, email, and more.
At Conan & Co, Lauren focuses on building executive narrative and personal branding, helping leaders strengthen their digital presence so they show up effectively in LLM search, AI overviews, and modern discovery channels.