Full AI-Driven Outbound, From Zero
The outbound you're building is probably broken.
Maybe it's spam placement: the dashboard says 98-99% and independent placement tests across hundreds of audits say 30-70%. Maybe it's targeting: a filtered list instead of buyer signals. Maybe it's copy: one generic sequence doing the work of five campaigns.
In almost every audit we run, it's none of these alone. It's the system around all three. There isn't one.
So this session starts from zero.
No patches on a broken setup. A blank page, and a full AI-driven outbound system built on it, in order, in front of you.
Why listen to me
10 years in exactly this: third hire at lemlist ($10M ARR, bootstrapped), head of growth at Expandi, now co-founder at Growth.Band, where we run the technical back office of outbound for hundreds of B2B clients: 32,000+ mailboxes under management.
❌ Why outbound breaks in 2026
→ Mail that never reaches the inbox while every tool reports green
→ Lists built from database filters, not from buyer signals
→ Copy written for a segment of thousands, relevant to no one
→ No iteration loop: one campaign, one guess, no learning
💡 What I'll show, live
Our internal SOPs. The exact step-by-step documents we run outbound with, opened on screen, in the order you'd use them starting from zero:
→ Zero to strategy: goals, market, channel mix, the whole plan on one page
→ Strategy to list: how an ICP becomes a real, reachable, tiered list built on live buyer signals
→ List to inbox: the infrastructure setup that keeps mail out of spam
→ Inbox to scale: the AI layer, the second brain, the copy engine, and where humans stay
→ The build order: what comes first, what waits, and when hiring makes sense
And we are not just teaching it. From September we run this exact system on ourselves, from zero. The numbers, good or bad, get shown at the next sessions.
You leave with the full Outbound Operating System map on one page.
💁 Who this is for
→ Founders and heads of sales or growth at B2B companies running outbound, or restarting it this fall
→ In-house teams that own outbound and want a system, not another hack
→ Anyone deciding right now how outbound will run in Q4
🎁 Everyone registered gets
→ The replay
→ The full-size Outbound Operating System map
See you there,
Ilya