Product Essentials for Founders - Bootcamp
Product Essentials for Entrepreneurs is a hands-on, 2 full-day bootcamp that gives founders a clear, repeatable way to build products customers love.
As a founder, you’re not just building a company. You’re defining the product that will make or break it. Without a clear process, every decision becomes a gamble: wasted time, money poured into the wrong features, and a team pulling in different directions.
The Product Essential for Founder gives you with practical tools, proven frameworks, and actionable methodologies to cut through the noise, so you can validate ideas quickly, and build great products.
The program is led by two seasoned product leaders who bring a rare blend of hands-on experience and teaching expertise.
With deep experience working side by side with founders, Yaniv and Nurit combine practical know-how with proven teaching to give you the skills and confidence to build products that succeed.
What you’ll learn
Customer Discovery (interviews, insight extraction, problem validation)
Product Management 101 (core tools & mindset for founders)
Roadmap & Prioritization (RICE/ICE, goal alignment)
Growth & Experimentation (hypotheses, test design, decision rules)
Product & Stakeholders (sales, engineering, design collaboration)
Metrics & Product Strategy (North Star + input metrics)
Day-by-day agenda
Day 1 (17.11): Discovery → PM 101 → Roadmap & Prioritization (build v1 of your 90-day plan)
Day 2 (20.11): Growth & Experimentation → Product & Stakeholders → Metrics & Strategy → Capstone: present your roadmap + first 3 experiments
You’ll leave with
Validated Problem Statement & insights
Prioritized 90-day roadmap (with scoring model)
Experiment plan (next 30–60 days)
Lightweight metrics sheet to track progress
Who it’s for
Early-stage founders and small startup teams who want a practical, no-fluff operating system for product.
Instructors
Nurit Gazit -
Product management mentor with experience at Papaya Global and Pepper; coaches founders and PMs through discovery, prioritization, and growth.
Led Shenkar's Product Management course
Lecturer @ Product Essential Bootcamp for 8200 alumni
15+ years building products across Silicon Valley & Israel;
Led Google Sign-In; Fractional VP Product for startups.
Academic Director of Product Management course @ Hebrew University
Created and led the Product Essential Bootcamp for 8200 alumni
Mentor at Google for Startups & Mamram Alumni
Format
In-person, two consecutive full days at WE TLV. Limited seats.