Clicks + Deterministic Views: The Future of Cross-Channel Measurement

​Join Northbeam and leading ad platforms for a first-of-its-kind roundtable exploring how Clicks + Deterministic Views (C+DV) are reshaping cross-channel measurement. In this live discussion, platform measurement and product leaders will share how verified click and view signals are helping advertisers better understand upper-funnel impact, improve optimization, and connect media exposure to real business outcomes. You’ll learn: - Why Clicks + Deterministic Views are becoming essential for accurate cross-channel measurement - How platforms are using deterministic signals to improve delivery, optimization, and ROI - How advertisers are connecting upper-funnel exposure to lower-funnel outcomes using C+DV - How deterministic views will shape attribution and measurement strategies in 2026 and beyond The session will conclude with a live Q&A covering platform readiness, common FAQs, and implementation nuances, followed by a brief wrap-up and a preview of what’s next from Northbeam.