The CMO's Playbook for AI Search: Reviews & Reputation in 2026 with Sydney Sloan, G2
LLMs pull answers from repeated mentions, credible third-party signals, and language that matches real buyer questions.
This session will show you what to do next, so your brand shows up where decisions actually get made.
Sydney Sloan is the CMO at G2, bringing a front-row view into how B2B buyers research, validate, and choose software in an AI-influenced journey.
We’ll share a practical, field-tested playbook to earn recommendations, citations, and consistent mentions across the web.
Expect clear frameworks you can apply with your current team, without turning your roadmap into chaos.
What You’ll Learn:
Why “ranking” isn’t the job anymore, and what visibility looks like in AI-led discovery
How reviews and third-party reputation function as AI-ready distribution (not just social proof)
How to rewrite positioning into answer-friendly phrasing that matches natural-language buyer questions
How to build “question threading” content that covers the follow-ups that decide the deal (compare → replace → integrate → security → rollout)
A simple 30/60/90 plan: align messaging, refresh credibility signals, expand consensus, and track the right KPIs
Who is this for?
SEO & Content Leaders: Shift from traffic-chasing to shortlist visibility across AI answers and buyer destinations
Product Marketing (PMM): Build positioning that’s consistent everywhere buyers research and validate
Growth & Lifecycle Marketers: Turn review programs into a repeatable pipeline of trust signals
Agencies & Consultants: Bring clients a concrete plan for AI search and reputation
Event Details
Date: 3/25/26
Time: 3pm EST
Location: Live on Zoom (Live on Zoom (recording will be sent to all registrants)
Save your spot today.
If organic clicks are stalling, this is your next move—register to get the playbook (and the recording).