Creating A Resonant Website: An Essential Workshop for Purpose-Led Founders
Your website is one of the hardest-working pieces of your business. It introduces you, builds trust, and invites the right people in, even when you're not in the room.
Your website needs two core elements to work:
A structure that tells people they're in the right place.
A voice that tells them they're with the right person.
But for many purpose-led entrepreneurs, the site you have isn't doing those things as well as it could.
In this 1-hour in-person workshop, we will show you how to build a website that's both structurally sound and genuinely you. You'll leave with a clearer sense of what's working, what isn't, and what to do next.
This Workshop Is Designed For..
Social enterprise founders, non-profit leaders, and social impact organizations who want their website to better reflect their mission and the work they're doing
Purpose-led founders, creators, and small business owners who want their website to do more without rebuilding everything from scratch
Preparation for the Workshop:
Bring a laptop or notebook for notes. If you'd like your site to be considered for the live audit, have it ready to share.
What You Can Expect
The Website Makeover Framework
A practical look at the three things every website needs to do well: speak clearly to the right person, guide them through the page with intention, and make the next step obvious. We'll cover the most common pitfalls and how to fix them.
Resonance-Based Marketing
How to write and design in a way that feels unmistakably like you, so the right people self-select in. We'll talk about voice, personality, and the difference between a website that performs and one that connects.
Unique Pages That Drive Traffic and Build Trust
A walkthrough of pages most founders overlook (About, Resources, Events, and other community-building pages) and how they can become some of the most powerful pieces of your site.
Live audit (time permitting)
If we have time at the end, we'll take a quick look at one attendee's website together.
Frequently Asked Questions (FAQ)
Q: Will this workshop be recorded?
A: No. As this is an in-person event, we highly encourage registrants to show up live and engage with us during the Q&A portion. Your website might also get picked for a live audit!
Q: Will we get a copy of the presentation deck?
A: We will share all relevant resources in a post-event email sent by Luma so please check your Updates/Promotions tab if you're using Gmail. Or check your spam if you still don't see it after the event.
Q: How do we get in touch with you both after the workshop?
A: You can check out our social media links in the section below.
Meet your Hosts
Michelle Hsu | Intuitive Business Strategist 🍵
Michelle is a former B2B SaaS marketer turned solopreneur who runs a business and marketing consulting company. As an Intuitive Business Strategist, Michelle blends business and intuition into her work and guides her clients (founders, creatives, healers, coaches, solopreneurs) to execute their visions with ease and joy.
〰 Connect with Michelle 〰
LinkedIn • Instagram • Substack • Current Offerings
Trista DeVries | Strategic Web Designer & Brand Builder ⚡
Trista is the owner of Rad Lady Enterprises, a boutique web design and branding studio for women+ entrepreneurs. With 18+ years of experience building user-centric, high-converting websites, she helps purpose-led business owners stand out, attract the right clients, and convert them, without the tech overwhelm.
〰 Connect with Trista 〰
Website • LinkedIn • Book a Call
Toronto Tech Week is a citywide celebration of the people building what’s next. From May 25–29, 2026, founders, investors, and builders come together for hundreds of community-led events across Toronto, connecting tens of thousands of people around Canadian tech.