Build for Breakpoint: Name Your Channel with Edge Ventures

​Your host: Arseny Klekovkin, Edge Ventures

​Arseny is co-founder of Edge Ventures, based in the UK, backing founders building the autonomous economy — infrastructure and rails for AI, and new systems for coordination, trust and finance — and looking specifically for durable advantages: real ownership, meaningful switching costs, defensible networks.

​Name Your Channel

​Most founders can tell you how many users they have. Far fewer can say where those users actually came from, or which of those routes they could deliberately run again tomorrow.

​This session is a working hour on attribution. No frameworks, no theory. You'll leave with one channel you're committing to and the evidence behind it.

​Bring
A list of every customer or retained user you have, and how each one actually arrived. Real names, real routes.

​Why this one matters
Installs are not retained users. Pipeline is not customers. In both cases it's the second number that counts, and most decks lead with the first. Founders who can't separate the two end up spending the next quarter pouring money into a channel that never brought them anyone who stayed.