Shaping the Future of the CBD & Hemp Industry: An Introduction to Web3 & Blockchain
Learn directly from the pioneers who sent cannabis seeds, NFTs, and other biological samples into space—and from innovators shaping the future of NFT culture! How will these breakthroughs transform your business? Step into the future of Web3 in this engaging 60-minute session.
In recent years, buzzwords like NFT and Metaverse have taken center stage—shining a spotlight on the underlying force driving them: Web3. Far more than a passing trend, Web3 is poised to reshape entire industries. The CBD and hemp sector is no exception, standing at the edge of a transformation that will redefine how businesses connect, trade, and grow.
"I hear the terms, but I don't really get it." "I don't know where to start."
In response to these common questions, we have prepared a very special event that goes beyond a typical introduction.
Our speakers are innovators who are pushing the boundaries of cannabis, hemp, and Web3. Together, Genesis Space Flight Laboratories, TavCanna (led by Seth M. Rosen), and GetHype.Digital (founded by Blake Donofrio) collaborated on a historic mission—sending cannabis seeds, NFTs, and other biological samples into space. This groundbreaking project not only bridges science with blockchain but also sets the stage for new ways to engage, test, and trade in the global cannabis and hemp industries. Seth brings expertise in strategy and international business development, while Blake is at the forefront of Web3 adoption, guiding brands into NFTs and shaping digital culture.
This is a rare opportunity to learn the "realities" and "future" of Web3—specifically for the hemp industry—directly from two trailblazers at the forefront of the industry. This event is designed to be your ideal gateway to seizing future business opportunities. We invite you to join us.
【Who Should Attend?】
Anyone wanting to learn the basics of Web3 and its practical business applications.
Entrepreneurs and business owners in the CBD/hemp industry looking for new opportunities and future trends.
Those interested in enhancing product reliability and supply chain transparency.
Individuals curious about new marketing and fan community strategies using NFTs and tokens.
Anyone who wants to gain firsthand insights from industry top runners that can't be found elsewhere.
【Event Details】
Event Name: Shaping the Future of the CBD & Hemp Industry: An Introduction to Web3 & Blockchain
Date & Time: 21:00-22:00 Sep 12th, 2025 JST
Location: Online (Zoom Meeting)
Speakers:
Seth M. Rosen (Founder, TavCanna)
Blake Donofrio (Founder, GetHype.Digital)
Target Audience:
Professionals and enthusiasts in the CBD, hemp, and cannabis industries.
Beginners who want to learn the fundamentals of the Web3 space (Crypto, NFTs, DAOs, Blockchain, etc.).
Capacity: 100 people
Fee: Free
Registration: Please register via this event page.
【Webinar Content (60 minutes)】
Class 1: Intro to Web3 & Blockchain This session will be explained in an accessible, dialogue-based format, using industry-specific examples and avoiding jargon.
Introduction: Why Web3 Matters for the Hemp Business Now
What impact will Web3 have on our industry?
We'll introduce real-world use cases, including exciting examples like sending cannabis seeds to space.
What is Web3?: The Next Stage of the Internet
A simple breakdown of the differences between Web1, Web2, and Web3.
Why decentralization matters: understanding its potential for transparency and global access.
How Blockchain Works: A Look Inside the Digital Public Ledger
We'll explain what blockchain is using easy-to-understand analogies.
Follow the journey of a transaction from verification to becoming a permanent, unchangeable record.
Core Concepts for Your Business: 4 Key Terms
Learn the basics of Cryptocurrency, Smart Contracts, NFTs, and Tokenization and how they can be applied to your business.
Future Outlook: Web3 Opportunities in the Hemp Industry
From transparent lab results to decentralized marketplaces, we’ll explore what’s next.
Discover the competitive advantages of early adoption, with insights from our speakers' cutting-edge projects.
Q&A / Interactive Discussion (20 min)
This is your chance to ask our industry-leading speakers your questions directly!
【About the Speakers】
Allow us to introduce the two powerful speakers leading this webinar.
Seth M. Rosen | Founder, TavCanna
Seth is a U.S. Army Veteran, entrepreneur, and passionate advocate for the global cannabis and hemp industries. Following a transformative personal experience with medical cannabis, he founded TavCanna to help the industry grow. Today, he stands at the intersection of cannabis advocacy, leadership, and Web3 innovation, leading pioneering projects that merge blockchain with cannabis, such as NFT-powered strategies and collaborations to send cannabis seeds into space. Don't miss his strategic insights on the future of the industry.
Blake Donofrio | Founder, GetHype.Digital & Web3 Innovator
Blake is the founder of GetHype.Digital, a Web3 creative studio that helps brands and communities launch NFTs and build blockchain-powered strategies. With years of hands-on experience, he is at the forefront of helping organizations adopt Web3 in practical and impactful ways. He is also the creator of "DigiJointz," a cannabis culture project that connects community, art, and blockchain technology. His work demonstrates how blockchain can move beyond speculation into real-world utility. Learn practical Web3 applications from a true builder.
【About the Companies】
TavCanna
TavCanna empowers cannabis and hemp companies to achieve meaningful market growth through business analysis, strategic marketing, and consultation. Beyond traditional strategy, the company is a pioneer in integrating Web3 and blockchain technology into the sector. In partnership with Genesis Space Flight Laboratories and GetHype.Digital, TavCanna launched a historic mission to send cannabis seeds to space, pairing it with NFTs to create unique, future-focused engagement strategies.
GetHype.Digital
GetHype.Digital is a Web3 creative studio and broadcast platform that helps brands enter the world of blockchain with confidence. Through over 1,000 daily X (formerly Twitter) Spaces and more than 10,000 hours of community engagement, the studio has built a trusted reputation for making Web3, NFTs, and the metaverse accessible. From wallet setup to NFT launches, it provides a clear path for organizations by combining education, creativity, and community.
【Hosted by】
Asabis Inc.
Japan International Hemp Expo (JIHE)