[SIG] AI x Marketing - Preparing You For The Next Era Of Search

​Join StartUp Westport’s AI and Marketing Special Interest Groups as we explore how AI is transforming search, and what it means for marketers, founders, and business leaders.

This session will be led by Patrick Reinhart, Vice President of Services and Thought Leadership at Conductor, where he leads enterprise digital strategy for Conductor’s Customer Success team as Vice President of Services and Thought Leadership. He helps some of the world's largest brands with their organic search initiatives.

Patrick brings over 15 years of organic search and digital marketing experience to his work. Before joining Conductor, Patrick led the U.S. organic search practice at New York-based agency Prime Visibility. Before his agency and technology experience, Patrick was an accomplished entrepreneur, founding an e-commerce appliance retailer and a music management company.

Who Should Attend
Marketers, entrepreneurs, and business leaders looking to understand how AI is reshaping search visibility, customer discovery, and content strategy.

What to Expect / What You Will Learn
You’ll leave with actionable insights on:

• ​The difference between traditional and AI-powered search

• ​How to tell real AI experts from “snake oil salesmen”

• ​Tactics to boost visibility in both AI and traditional search

​This session will help you cut through the AI noise and gain real insights on what's changing in search and what still matters.