place independent media stories
the main idea: we're tearing down a real campaign this week—how a single Facebook comment became a Newsweek exclusive. you'll see exactly how an authority signal moved from shared channels to independent media and into earned placement, and what that means for how you pitch independent journalists and newsletter writers in your category.
agenda (in minutes):
00-10: the story—what happened, what was at stake, and why it worked
10-35: the teardown—every decision, every signal, every piece of coordination that made it move
35-50: applying it to your category—how to build the same kind of signal for your problem space
50-60: q&a
what happens: independent journalists and newsletter writers are where stories get picked up before legacy media invests in covering them. this session shows you how to make that happen—not with a press release, but with the kind of contextualization that journalists actually want to run with. we use a real example from start to finish: the original signal, how it traveled, what the journalist actually needed to see, and what compounded after placement. you'll leave with a framework for pitching new media journalists that's built from how it actually works, not how you assume it works.
the purpose: teardown week. last week you saw how it works from a practitioner. this week you see how it actually played out—signal by signal, decision by decision. you leave with a blueprint you can map to your own category.
for nonmembers: this session is closed for members only. learn more about membership at laureldevelops.com/medialab
media lab teaches executives and founders to become the definitive voice in their category through strategic media placement. members get weekly strategic sessions, direct access to working journalists, frameworks for pitching and placement, campaign teardowns, and a community of executives building category authority in outlets like Axios, Forbes, Fast Company, Newsweek and Rolling Stone.
not a member yet? join at luma.com/medialab