Fresh Starts: Building Bold Marketing Goals for the New Year
A new year deserves more than recycled strategies and vague resolutions. Fresh Starts is a forward-looking panel designed for marketers, founders, and creatives who want to set bold yet realistic marketing goals rooted in clarity, alignment, and long-term momentum.
This conversation will explore how to define ambitious goals that still feel achievable, align marketing efforts with your brand’s bigger vision, and build systems that keep momentum strong well beyond January. Expect real-world insight, honest perspective, and practical takeaways from leaders who have built brands, scaled businesses, and shaped communities across industries.
You will leave with renewed focus, clearer priorities, and a confident framework for approaching the year ahead with intention.
Panelists
Kendra Sharpe
Kendra Sharpe is a wardrobe stylist and creative director specializing in personal, commercial, and editorial styling. Known for her elevated aesthetic and meticulous attention to detail, she helps individuals and brands craft intentional, visually compelling looks that translate into powerful brand moments.
Her work includes collaborations with Champion, Wrangler Jeans, Peter Millar, and Kenda Kist Jewelry, as well as styling local public figures to elevate personal style into memorable, on-brand statements. Kendra brings precision, creativity, and a strong understanding of visual storytelling to every project. Outside of work, she enjoys thrifting, antiquing, cycling, reality television, and spending time with her fiancé and their Dalmatian, Sailor, in downtown Raleigh.
Sana Siddiqui
Sana Siddiqui is an entrepreneur, engineer, and community builder with a career spanning mechanical engineering, software development, product management, and marketing. She earned her Bachelor of Science in Biological and Agricultural Engineering from North Carolina State University, with a concentration in Bioprocess Engineering.
In 2020, Sana founded 1Eatz, a packaged food startup serving health-conscious consumers on the go. Today, 1Eatz products are available in 244 Food Lion stores across three states, reflecting her ability to scale mission-driven ideas into successful consumer brands.
She is also the founder of Get2KnowRaleigh, a digital platform and community initiative dedicated to spotlighting the people and stories that define Raleigh’s essence. Beyond content, Get2KnowRaleigh brings the community together through free markets, outdoor movie nights, and fitness events that act as modern “third places,” fostering genuine connection outside of work and home.
Sana currently serves on the City of Raleigh’s Environmental Advisory Board, the Hispanic and Immigrant Affairs Board, and NC State University’s Department of Biological and Agricultural Engineering Advisory Board.
Rachel Anderson
Rachel Anderson is a leadership trainer, fractional CMO, and serial entrepreneur who believes great businesses start with great humans. Based in North Carolina, she partners with organizations around the world, from government agencies and Fortune 500 companies to early-stage startups, helping leaders build cultures rooted in clarity, accountability, and connection.
With over 20 years of experience across leadership and marketing, Rachel teaches managers how to lead with humanity while creating performance that lasts. She is the co-founder of Startup Women NC, a community supporting women entrepreneurs through shared resources, meaningful relationships, and collective growth. In 2025, she published her book Being Human (Centric): A Leader’s Guide to Culture, People, and Profits.
Fresh Starts is ideal for marketers, founders, and creatives who want to begin the year aligned, focused, and equipped with strategies that support meaningful growth all year long.