From Chaos to Clarity: Build the Financial Engine Behind Every Scaleable SaaS
Stop running blind. Learn the financial systems every SaaS founder needs before $3M ARR.
Join Ben Murray, The SaaS CFO, for a 90-minute live training designed to help early-stage tech founders build the financial foundation their business needs to scale — without guesswork, messy books, or bad metrics.
What You'll Learn:
Most founders don't realize how much money they're leaving on the table because of bad financial data.
In this live session, Ben will walk you through the exact playbook he's used with hundreds of SaaS companies to tighten operations, improve gross margins, and prepare for due diligence.
Who Should Attend:
SaaS founders under $3M Arr
Bootstrapped to Series A startups
Anyone building their first finance function or cleaning up messy books
You'll Walk Away With:
A Board SaaS P&L template — know exactly how to structure Revenue, COGS and OpEx for accurate margins and investor-grade reporting
Clarity on your core metrics — understand which KPIs matter under $3M ARR (ARR, MRR, Gross Margin, Retention) and how to calculate them correctly.
A clean financial foundation — learn when to move from cash to accrual accounting, how to set up your chart of accounts, and how to close books fast.
An investor-ready reporting package — see what due diligence actually requires (MRR schedule, P&L, metrics dashboard) and how to be prepared anytime
About Ben Murray — The SaaS CFO
Ben Murray, known across the industry as The SaaS CFO, is one of the leading voices in SaaS finance, metrics, and operational excellence. As the founder of The SaaS CFO and The SaaS Academy, Ben has helped thousands of SaaS founders, operators, and finance leaders build stronger, more transparent, and more scalable businesses. His educational content, frameworks, and templates—downloaded over 100,000 times—have become foundational tools for SaaS companies looking to master the financial side of their business.
With a career spanning finance, FP&A, operations, and executive leadership, Ben brings a rare “both sides of the desk” perspective. He has served as CFO and VP of Finance for multiple SaaS companies, leading transformations in financial reporting, forecasting, pricing, metrics, and operational alignment. His background includes roles at Mobile Solutions, Cartegraph, MC2, Pinnacle Airlines, and McKesson Provider Technologies, where he built financial systems that improved performance, shortened planning cycles, and created clarity around unit economics and SaaS profitability.
Today, Ben works with SaaS companies as a fractional CFO, advisor, coach, and educator, helping teams translate their operational story into meaningful financial insights. He is also a founding member of the SaaS Metrics Standards Board and an advisor to Maxio.
Ben’s mission is simple: to make SaaS finance understandable, actionable, and scalable—so founders can make better decisions, grow responsibly, and build world-class companies.