Founder-Led GTM, in an AI native world Meetup #3

​Scaling GTM Without Losing the Founder Voice

​Founder-led GTM works — until it doesn’t.

​At some point, the founder can’t be in every deal, every demo, every explanation. And when that happens, teams often lose the conviction, narrative, and clarity that made early sales work in the first place.

​This salon is about the transition from founder magic to team motion — and how video and AI agents can help encode founder thinking without turning it into generic enablement fluff.

​We’ll discuss what should be systematized, what must stay human, and how teams are using real founder conversations to train, align, and scale GTM without bottlenecking growth.

​This is not about replacing founders.
It’s about amplifying them.

​You’ll leave with:

• ​A framework for deciding what to automate vs. preserve

• ​Examples of founder-authored GTM assets teams actually reuse

• ​A practical way to transfer founder conviction to sales and growth teams

​Agenda (90 minutes)

• ​Lunch & Arrival — Grab food, meet the room, informal intros

• ​Welcome & Framing — Why founder-led GTM is being rebuilt right now

• ​Breakout Discussion — What’s working (and not), techniques for turning real calls into GTM assets, and building a take-home video workflow

• ​Share Backs & Close — Wins, patterns, and what to try next

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​Hosted by:
Yuzu Labs - Yuzu is the system of record for revenue-critical video—used by sales, product marketing, and DevRel to turn conversations into clarity and faster decisions.

Scale Agentic- The Agentic AI that researches, strategizes, executes, and self-optimizes hyper-personalized go-to-market motions with rich context that converts.

​Lightfield CRM - For early stage teams built to capture, analyze, and understand everything about their customer.

​Hanhwa AI Center (www.hac.ai)