Amplitude Barcelona User Meetup
🎉 Hey Amplitude Barcelona Users! 🎉
This in-person gathering brings together Amplitude customers and analytics practitioners across Barcelona for an evening of practical learning, honest conversation, and community connection. Expect real stories from practitioners who've built and scaled analytics programs at companies like Adapty, Typeform, Preply, and Usercentrics, plus a conversation about what it actually looks like to measure AI features in your product as the technology moves faster than most teams' analytics stacks can keep up.
Here's what to expect:
Food, drinks, and good people at a central location in the Innovation District
Users sharing their work and hard-won lessons
A group conversation about AI in product analytics, what's working, what isn't, and how teams are keeping up
Meet other users and hear what they're building
Agenda
6:00pm – 7:00pm: Arrival and networking
7:00pm – 8:00pm: Speaking sessions
Introductions from Amplitude and Autentic AI
Alessandro Pregnolato, Fractional VP, Data and Operations and Data Advisor: Tips, tricks, and lessons learned from product analytics implementations at Typeform, Preply, Usercentrics, and more
Most analytics implementations look good on paper and break down in practice. Alessandro has seen this up close across multiple companies and will share what actually goes wrong, what good looks like when it works, and the lessons he keeps returning to no matter the industry or stack.
Maxim Borisik, Product Lead @ Adapty.io: Three things 15K apps taught us about experimenting better: Findings, methods, and AI lessons
Adapty tracks $2B in revenue across 15,000 apps and 73,000 paywalls. Maxim will share what that data reveals about pricing, paywall mechanics, and experimentation methods, including why your loudest users are rarely representative of your market. He'll close with what they learned shipping AI on top of it all: 62% of AI recommendations win in testing, but the real lift only comes when humans stay in the loop.
Darshil Gandhi, Director of Product Marketing @ Amplitude: Measuring What Matters When AI Is the Product
As more teams ship AI features and agents into their products, classic product analytics starts to break down. Darshil will open up a group conversation about how teams are actually approaching this: how you measure AI feature efficacy, how you've adapted your analytics as models evolve, and what good looks like when the product itself is constantly changing. Come ready to share what's working and what isn't.
8:00pm – 9:00pm: Drinks and light bites
Who Should Attend?
Amplitude customers
Product, growth, data, and analytics leaders and practitioners
Teams that have shipped or are planning to ship AI features and want to compare notes on how to measure them
If you're looking to build real connections in the local data community, we'd love to see you there.
🎟️ Capacity is limited — secure your spot early!