The Power of Custom AI Signals: Go beyond generic intent to drive hyper-relevant outbound

​Most GTM teams rely on generic intent, if any, to inform both outbound targeting and messaging. The result is wasted cycles on subpar accounts and messaging that looks personalized but is rarely relevant.

In this webinar, Ethan Dursht from Unify’s Growth team will break down how you can use Unify’s custom AI Infinity Signals to identify business-specific buying signals, prioritize the right accounts, and power outbound that feels timely, contextual, and human.

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What we’ll cover:
• Why generic intent data falls short for outbound
• How custom AI signals capture real buying intent unique to your business
• How signal-driven insights translate into hyper-relevant outbound
• What a signal to message to action workflow looks like in practice

Who this is for:
• Growth & Marketing Teams driving pipeline through targeted outbound and demand programs.
• RevOps Teams turning signals and data into repeatable GTM workflows.
• Sales & BDR Teams prioritizing the right accounts and timing outreach.

Join us to get a close up view to how you can turn custom AI Signals into qualified pipeline.