bpm Workshop: Build Personas That Actually Work (And People Remember)
Please arrive on time! We’re kicking things off with an ice-breaking activity you won’t want to miss;)
Tired of personas that sit in a deck no one ever opens again? This hands-on session is for anyone who wants to create clear, useful, and actionable personas, whether you're a product manager, marketer, designer, or just trying to understand your audience better.
What to expect ✨
1. Why Most Personas Fail (and How Yours Won’t)
Quick dive into common pitfalls and how to avoid cardboard cut-out personas.
2. Identifying Real Customer Segments
We'll cover practical ways to find patterns in your data and define your core users (even if you’re just starting out).
3. Building the Right Persona Framework
From demographics to behaviours, motivations to blockers — what to include, what to ditch, and why.
4. Hands-on Persona Creation (Bring Your Ideas!)
Live exercise where you'll create your own persona using guided templates. Solo or team, your choice.
5. Validating and Using Your Personas
Learn how to stress-test your personas and actually use them in decision-making across teams.
Who is it for? ✨
Anyone working on products, services or content who wants to deeply understand their users — product folks, marketers, founders, designers, even researchers.
Takeaways
Your first (or improved) actionable persona
Persona template you can reuse with your team
Tips to keep personas alive post-workshop
🧙 About the co-hosts
Varun is a former founder turned product manager with deep expertise in taking startups from 0 to 1.
He’s obsessed with making things work smarter, not harder, and has spent several years building automation pipelines for growth, content, and customer engagement.
This workshop is organised in association with Product Managers Networking, a PM community in Berlin making product management learnings easier through workshops on various topics.
About the bpm team 💙
🚀 Fostering Product Culture in Berlin
💙 In-person meet-ups every month
📍 Held in Berlin
Thanks for being part of the Berlin Product Managers community!
Entrance is free! Bring in your expertise instead.
We make photos/ videos during the event and might be shared online. Contact us at the event, if you have any questions.
By registering for the event, you agree to these T&Cs.