Work From the Dock: What GTM Actually Looks Like at Every Stage of Your Startup
📅 Wednesday, April 22
⏰ 10:00 AM – 1:00 PM PT
📍 Venture Dock — Palo Alto, CA
About the Event
Every startup talks about go-to-market.
Very few actually evolve it as they grow.
What works at idea stage breaks at early traction.
What gets your first customers won’t take you to scale.
This week at Work From the Dock, we’re focusing on what GTM actually needs to look like at each phase of your startup.
From zero → first users → early traction → scaling,
we’ll break down how your strategy, messaging, hiring, and channels need to change along the way.
This is a practical session designed to help you understand what to do now, based on where you are.
👋 We’re Excited to Welcome Keith Lam Back
Keith Lam
Principal, Rebel LLC | Berkeley SkyDeck Mentor
Keith has spent over 20 years helping B2B founders and executive teams build go-to-market systems that actually work from early-stage experimentation to scalable growth.
He’s worked across AI/ML, SaaS, Fintech, CX, and emerging technologies, and is known for helping founders cut through noise and focus on what truly drives traction.
More importantly, Keith brings a way of thinking about GTM that’s grounded in reality-what founders should be doing at their specific stage, not generic playbooks.
This session is a chance to learn directly from that experience, ask questions, and pressure-test your own approach.
What You’ll Gain
• Clarity on how GTM evolves from idea → traction → scale
• What to prioritize (and ignore) at each stage
• How to align product, messaging, and sales with where you are
• Common mistakes founders make by applying GTM too early
• A clearer roadmap for building your GTM over time
Work From the Dock — Our Weekly Founder Program
Work From the Dock is our weekly founder gathering at Venture Dock.
It’s where founders come together to work, connect, and engage in real conversations with people who are actively building, investing, and operating.
Each week, we bring in a guest—mentor, investor, or expert—to lead a focused session on something founders are navigating right now.
Just practical conversations, honest insights, and direct access.
You’ll find a mix of:
• Small-room conversations with experienced mentors and investors
• Tactical sessions and real breakdowns
• Founder Q&A and open discussion
• Time to actually work alongside other founders
Whether you come for the session, the conversations, or to get work done in the right environment - this is where the community shows up.
Agenda
10:00–11:00 AM
Arrivals + Coffee + Coworking
Settle in, connect with founders, and get focused work time in.
11:00 AM–12:00 PM
Session: GTM Requirements by Startup Phase
Led by Keith Lam
12:00–1:00 PM
Founder Networking + Coworking
Connect with fellow founders, exchange ideas, and continue working from the space.
🚀 Not a Member Yet?
This is exactly the kind of session Venture Dock is built for.
As a member, you get:
• Direct access to investors, operators, and world-class mentors
• Small, high-signal sessions like this
• Weekly programming designed for real outcomes
• Access to both locations + meeting room credits
• A founder community that’s actively building
👉 Apply here:
https://venturedock.fillout.com/t/gHcUcf7Tz8us
Built for founders.
Now let’s build. 🚀